Company
Location
Melbourne - Australia
Job type
Full-Time
Python Job Details
About the role
About the role
Job Title: Data Analyst – Marketing Analytics
Location: Docklands, Melbourne (Hybrid)
Type: Fixed Term Contract (12 Months)
The Role
We have a Data Analyst role available within the Marketing Analytics team for a 12 Month Secondment/Fixed-Term Contract.
The Marketing Analytics mission is to enable targeted customer growth and retention by using meaningful data, scientific methods and automation to make the best decisions and provide highly-relevant and timely communications in-channel.
This role is part of the Customer Insights & Activation squad, whose mission is to deliver compelling and actionable personalisation and funnel insights, maintain key customer audiences and business rules, and champion self-service digital insights. This role is suited to an analyst with knowledge or experience in any of the following: Digital Insights / clickstream, Adobe Analytics and other Adobe products, Marketing or Customer Analytics, one-to-one marketing.
You will seek to intimately understand the underlying needs and objectives of business stakeholders, and apply data, analysis and marketing expertise to solve business problems and maximise opportunities.
What will your day look like
Undertake qualitative, quantitative and desktop research to uncover actionable insights that can improve solutions and identify new opportunities
Apply advanced modelling, statistics, research and causality to understand complex data problems
Conduct PIRs, opportunity discovery, business-casing and funnel analysis and present insights and actionable recommendations to business stakeholders
Defining, creating and optimising business rules and audiences for always-on personalisation
Customer profiling and segmentation to inform marketing, personalisation and content strategies
Create and maintain tags and data extracts / uploads to ensure optimal digital marketing performance
Peer-review work done by other analysts and contribute to knowledge sharing and skills uplift
Coach and support data literacy and self-service analytics across stakeholders
Contribute to the requirements, design and development of dashboards, data assets, and continuous improvement of analytics methods, processes and tools
What will you bring?
Strong written, visual and verbal communication of analysis insights and recommendations to a non-technical audience
Commercial and financial acumen – understand and articulate business drivers and levers
Problem-solving, critical thinking and customer-centric
Experience with tools and techniques for analysis, data manipulation and presentation (SQL, Teradata, Python, R, Qliksense, SAS, Tableau highly desired)
Experience combining disparate data from multiple sources to create a complete understanding of a problem or opportunity
Strong ability to create insights from data and develop practical and actionable business recommendations with engaging yet sophisticated visualisations
Analytical and inquisitive mindset to continuously improve the level of insight surfaced
Knowledge of banking industry, marketing/personalisation data and techniques, and next-best-action / arbitration / real-time decisioning concepts
Experience with digital behavioural data (clickstream) and Adobe Analytics/Audience Manager/Target will be seen favourably
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture and we actively encourage people to try new things.
So, why join us?
We’re reinventing the way we do banking, and our community of collaborative, innovative thinkers who create human-centred solutions are helping us get there. We’re responding faster to changing customer requirements, focusing on the things that matter.
We’ll also offer you the opportunity to develop your career, working in a diverse and inclusive workplace where the different backgrounds, perspectives and life experiences of our people are celebrated and create a great place to grow, thrive and belong.
A happy workplace is a thriving one, and some of the perks you’ll get from being at ANZ are:
Lifestyle leave - top up your annual leave with up to four weeks of additional purchased leave or take a longer period of unpaid time off
Great discounts on our financial products, and an annual Superannuation top up payment of $500 for all female employees to address the Superannuation gender gap
Competitive parental leave policies for both mums and dads, with a lump sum childcare contribution when you return to work
We work flexibly at ANZ and encourage you to talk to us about how this role can be flexible for you and any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability, let us know how we can provide you with additional support.
Interested in joining us?
Click Apply Now, or visit www.anz.com/careers to find out more or view other opportunities.
Please Note: After your initial application you may be asked to complete an online assessment, this invite will be sent to you via email from our assessment partner SHL. Please action this request as early as possible, this will enable us to manage your application and provide you with an update in a timely manner.
Job Posting End Date
September 25, 11.59pm, (Melbourne Australia)
About the role
Job Title: Data Analyst – Marketing Analytics
Location: Docklands, Melbourne (Hybrid)
Type: Fixed Term Contract (12 Months)
The Role
We have a Data Analyst role available within the Marketing Analytics team for a 12 Month Secondment/Fixed-Term Contract.
The Marketing Analytics mission is to enable targeted customer growth and retention by using meaningful data, scientific methods and automation to make the best decisions and provide highly-relevant and timely communications in-channel.
This role is part of the Customer Insights & Activation squad, whose mission is to deliver compelling and actionable personalisation and funnel insights, maintain key customer audiences and business rules, and champion self-service digital insights. This role is suited to an analyst with knowledge or experience in any of the following: Digital Insights / clickstream, Adobe Analytics and other Adobe products, Marketing or Customer Analytics, one-to-one marketing.
You will seek to intimately understand the underlying needs and objectives of business stakeholders, and apply data, analysis and marketing expertise to solve business problems and maximise opportunities.
What will your day look like
Undertake qualitative, quantitative and desktop research to uncover actionable insights that can improve solutions and identify new opportunities
Apply advanced modelling, statistics, research and causality to understand complex data problems
Conduct PIRs, opportunity discovery, business-casing and funnel analysis and present insights and actionable recommendations to business stakeholders
Defining, creating and optimising business rules and audiences for always-on personalisation
Customer profiling and segmentation to inform marketing, personalisation and content strategies
Create and maintain tags and data extracts / uploads to ensure optimal digital marketing performance
Peer-review work done by other analysts and contribute to knowledge sharing and skills uplift
Coach and support data literacy and self-service analytics across stakeholders
Contribute to the requirements, design and development of dashboards, data assets, and continuous improvement of analytics methods, processes and tools
What will you bring?
Strong written, visual and verbal communication of analysis insights and recommendations to a non-technical audience
Commercial and financial acumen – understand and articulate business drivers and levers
Problem-solving, critical thinking and customer-centric
Experience with tools and techniques for analysis, data manipulation and presentation (SQL, Teradata, Python, R, Qliksense, SAS, Tableau highly desired)
Experience combining disparate data from multiple sources to create a complete understanding of a problem or opportunity
Strong ability to create insights from data and develop practical and actionable business recommendations with engaging yet sophisticated visualisations
Analytical and inquisitive mindset to continuously improve the level of insight surfaced
Knowledge of banking industry, marketing/personalisation data and techniques, and next-best-action / arbitration / real-time decisioning concepts
Experience with digital behavioural data (clickstream) and Adobe Analytics/Audience Manager/Target will be seen favourably
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture and we actively encourage people to try new things.
So, why join us?
We’re reinventing the way we do banking, and our community of collaborative, innovative thinkers who create human-centred solutions are helping us get there. We’re responding faster to changing customer requirements, focusing on the things that matter.
We’ll also offer you the opportunity to develop your career, working in a diverse and inclusive workplace where the different backgrounds, perspectives and life experiences of our people are celebrated and create a great place to grow, thrive and belong.
A happy workplace is a thriving one, and some of the perks you’ll get from being at ANZ are:
Lifestyle leave - top up your annual leave with up to four weeks of additional purchased leave or take a longer period of unpaid time off
Great discounts on our financial products, and an annual Superannuation top up payment of $500 for all female employees to address the Superannuation gender gap
Competitive parental leave policies for both mums and dads, with a lump sum childcare contribution when you return to work
We work flexibly at ANZ and encourage you to talk to us about how this role can be flexible for you and any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability, let us know how we can provide you with additional support.
Interested in joining us?
Click Apply Now, or visit www.anz.com/careers to find out more or view other opportunities.
Please Note: After your initial application you may be asked to complete an online assessment, this invite will be sent to you via email from our assessment partner SHL. Please action this request as early as possible, this will enable us to manage your application and provide you with an update in a timely manner.
Job Posting End Date
September 25, 11.59pm, (Melbourne Australia)
More Developer Job Boards
Fullstack Developer Jobs Golang Jobs JavaScript Jobs Python Jobs React Jobs Rust Jobs Java Jobs